The benefits of shopping small
Monday, November 06, 2017
American Express started Small Business Saturday as a shopping “holiday” back in 2010. The idea was to encourage shoppers to support small, local businesses on the Saturday after Thanksgiving. Initially, AmEx even offered customers a credit for patronizing local businesses.
Since then, Small Business Saturday has taken on a life of it’s own. In 2016, an estimated 112 million people participated, injecting billions of dollars into local economies. We know shopping local can have a big impact. The Andersonville Study of Retail Economics found a small business generates 70 percent more local economic activity per square foot than a big box store.
You might consider shopping small every day of the year, but especially on Small Business Saturday, which is November 25.